Periscope® for Growth
From Decision To Direction — Grow With Precision
Real growth doesn’t just come from making brave decisions, it comes from knowing where, why and when those decisions will have the most impact. Proven expansion strategies rely heavily on evidence, not instinct. They use data to analyse performance, understand local context, and shape every stage of the growth process.
Growth with precision helps you to evaluate performance, pinpoint opportunity and enable your business to expand with confidence. By combining customer, catchment and competitor insight, Periscope® gives you the visibility to see what’s working, identify what’s next and scale efficiently.
A Clearer Path to Confident Growth
These five steps – evaluate, analyse, target, plan and scale – provide a framework for data-driven growth that’s measurable, repeatable and grounded in insight.
Your First Step on the Path to Growth
Before you plan your next location, take a closer look at what’s driving performance at your existing sites. Evaluation will turn disconnected numbers into clear direction.
Growth strategies have a higher chance of failure if decisions are based purely on sales data and without any other context, like proximity of competitors or accessibility to transport hubs. Evaluating the data gives you the full picture of what is already working, why it’s not and where the opportunities lie. Helping you to:
- Understand the mix of footfall, demographics and competition driving results.
- Visualise performance across sites, customers and catchments in one place.
- Focus your resources where the data, not just instinct is pointing.
Find out what’s really driving your expansion plans and what’s holding it back.
Talk to us and we’ll show you how you can evaluate your growth.
Once You Know Where You Stand – Look Deeper Into Why
Evaluation provides a view of which sites are performing, who your customers are, and how local context influences decisions. If you’re ready to dig deeper, the next step in the growth and precision process is to Analyse, uncovering the patterns in your data that show what’s really driving success and where to act next.
Uncover The Patterns Behind Performance
Once you’ve evaluated what’s driving success at your current sites, the next move is to dig deeper to see how you can replicate it. Analysis reveals the underlying patterns including the behaviours, demographic shifts and local conditions that differentiate success from stagnation.
When you bring together footfall trends, catchment behaviour, competitor density and demographic change into a single view, the reasons one High Street thrives while another fails, become much clearer.
Turn Your Raw Data Into Strategic Insight
Your data is probably sitting in different tools or dashboards across the business, but you are missing the ability to obtain insights from a unified view. Periscope® connects every relevant layer in one analytical platform, enabling you to identify repeatable success factors, build more accurate growth models and move beyond instinct-led decisions.
See It In Action
Analysis reveals the patterns that matter most and where to find your next opportunity.
Radar is ideal for profiling large customer files or performing detailed area analysis. So you can look beyond the demographics and see where your customers are based on lifestage, wealth and a combination of both.
Connect performance to place, people and patterns by overlaying your own data with footfall trends, local demographics, catchment areas and competitor analysis. For example, here we can compare 10 minute walking times around four locations.
You can get even more granular using visitor analysis, which is ideal for measuring pedestrian and non-pedestrian activity. Visualise from national to streetview with accuracy to 5m. When you bring the ‘where’ into your decisions, you reveal new opportunities for growth.
Let’s explore what your data could be telling you
Focus Resources Where They’ll make the Greatest Impact
Once you know what’s driving performance, the next task is deciding where to focus. Targeting helps you concentrate effort on the locations with real demand, stronger customer fit and clearer commercial value — rather than spreading budgets too thin.
Target The Locations Most Likely To Deliver Results
After you’ve analysed what’s driving performance, the next step is deciding where to focus. This is often the point where expansion strategies can lose direction. Without granular targeting, resources are directed into areas with insufficient demand, results flatten and growth becomes harder to sustain.
A Foundation For Confident, Scalable Growth
With UK benchmarks consistently showing that misplaced locations and broad targeting are significant sources of wasted spend. Periscope® brings these critical signals together in one view, so you can focus on the high-intent areas and refine catchments based on how customers actually travel and behave.
Periscope® sharpens your view by providing:
- Customer profiles that mirror your strongest performers
- Footfall and movement patterns that support conversion
- Local conditions that offer room for growth rather than risk
With this clarity, decisions become more deliberate, and investment becomes far more effective.
Three Rules for Stronger, More Predictable Targeting
Focusing on the right places starts with understanding how customers move, where demand concentrates and which areas consistently deliver value. Periscope® brings these signals together so your teams can target with far greater precision.
Our infographic outlines the three rules that help shape tighter, more commercially sound targeting decisions.
How Periscope® Supports Better Targeting
See where demand genuinely exists
Combine footfall patterns, behaviour and customer profiles to identify high-intent locations.
Pinpoint where investment isn’t aligned to outcomes
Highlight sites that regularly underperform and redirect your spend with increased confidence.
Refine catchments using actual movement patterns
Move beyond broad radii and understand the true shape of your trading area.
Discover new opportunities backed by real insight
Identify white-space areas, competitor-adjacent markets and emerging High Streets.
Looking for clearer direction on where to focus your investment?
We can walk you through what targeted growth looks like using your internal and external data.
Model, Prioritise and Prepare Strategies for Successful Expansion
Targeting clarifies where to find your next customers and where they come from. When you Plan it takes that focus and turns it into a practical route forward. This stage involves modelling different scenarios, prioritising the most promising locations and preparing your organisation for measured, commercially sound expansion.
STEP 4 PLAN – COMING SOON…
“It is an excellent example of a highly automated business process that is activated by a sophisticated analytical software system that comprises a blend of (internal) customer data and (external) GIS data.”