Newgrove Blog

For almost 75% of UK retailers, the Christmas period accounts for over 20% of annual sales. That’s why it’s so important to get marketing strategy right during the festive season. Personalised marketing is a proven strategy that can help you drive customers into...

Optimising your business strategy to acquire gym members in January is simply common sense. Here, we'll look at why January is so important for gyms and how you can use location intelligence to improve both customer acquisition and retention. What makes January the...

Geotagging has become part of our everyday lives. A location is generated almost every time we update our status on social media, post a photo, send a text message or scan a QR code. All this data is a major boon for brands, and is helping to shape the future of...

Occupying a prime retail location is rarely more important than over Black Friday weekend. However, optimising your performance relies on having sufficient insight to attribute the necessary resources to the places where they're likely to be most effective. Here,...

Location intelligence marketing is revolutionising the way brands communicate with both existing and potential customers. By analysing geo-specific data intelligently, you can make your marketing initiatives more successful and ensure you’re reaching out to the right...

Gaining the insight you need to choose the right location and brand is crucial for pubs and breweries today. Here, we'll provide you with a quick overview of market movements in the pub and brewery sector. Then, we'll outline how location intelligence can help you...

94% of brands view personalisation as critical to their overall marketing strategy – and for good reason. Personalisation uses the high volumes of customer data available to add detail to your understanding of them as individuals, such as: Where they live Where they...

Helping clients choose between commercial properties can be costly and time-consuming, without the right resources in place. Location intelligence is key to generating the detailed insights clients need to confidently choose one location or commercial property over...

The number of physical banking venues dedicated solely to financial services is decreasing rapidly, leading many commentators to speculate whether we're witnessing the death of banking premises altogether. This trend would indicate that customers have now fully...

Choose the right technology for your property agent needs, and you can increase capacity, reduce overheads and provide more original, detailed insights for clients. Here, we'll introduce you to location intelligence technology and show how you can use it to work...

Location-based social media intelligence has become the go-to source for marketers and location planners. This method uses geotagging data from social media posts alongside content from the post itself and pre-existing customer data to draw actionable insights that...

Corporate decision makers know they must incorporate data sets of increasing size into their strategies, but this begs the question: “What can I do with Big Data?” Through utilising Big Data, you can achieve a new level of commercial understanding, and discover...