Newgrove Blog

Investing in a bad store location can be a severe drain on company assets. However, finding the right location needn’t be as precarious as it once was. You can be confident that you are selecting the right place by utilising location intelligence software. This...

We don’t need to tell you that thorough location planning can make or break the success of your new outlet. There are so many variables to consider when selecting a site for a new retail outlet, and effectively collating and analysing all the data you need to make a...

Customer profiling has always been integral to commercial success. But, significant technological advances have offered up a wealth of new data, and intelligent algorithms have been developed that can automatically aggregate and present this marketing data for you to...

The Italian architect Carlo Ratti really has embraced the Internet of Things(IOT) from a smart sofa, intelligent personalised office environments to the ‘Future Food District’. He has been included in Esquire Magazine’s Best and Brightest list, in Blueprint Magazine’s...

Companies today have numerous tools to build a better view and understanding of customer behavior: third party research and datasets, online analytics, loyalty cards and online activity logs. Yet despite receiving enormous amounts of information from their customers...

Relevance is key to any marketing activity, no matter how compelling the content, if it’s not relevant to the recipient it’s pointless. For content marketing efforts, you need personas to ensure you deliver the most applicable and valuable content to your audience. A...

I would urge you to read an Interesting article in AdExchanger this month on how advertisers are embracing Location Intelligence or not! It’s interesting in that it’s not about the obvious placing of ads, it’s much more than that, and it’s about understanding...

With consumers being in a permanently ‘connected’ state and their buying, browsing, collecting and returning habits constantly changing, the siting of a new outlet for a business is a big decision and based on many considerations. However, with the aid of ‘location...

In this digital age you would almost believe some traditional advertising channels were all but dead, however the digital age has enhanced the effectiveness of these traditional channels by adding greater relevance to them. The ability to use location intelligence...

The mass of rich and meaningful data being produced is growing at an astonishing rate, the ability to understand and monetise it is the challenge we all face. To some, the mention of data makes their eyes glaze over with the thought of numerous disparate spreadsheets...

Businesses have developed personas and segmented their customers for a long time, however how many are actually utilising location intelligence data? With the mobile enabled environment customers now enjoy, the location component of data offers even more insight that...