Newgrove Blog
Location Intelligence Tells You Things You Never Knew Before
Location intelligence tells you things you never knew before Location intelligence is key to answering those questions you'd never dared ask before. Using data you already have, you can generate important new insights that'll help you see things from a new...
Using Location Intelligence To Establish Customer Intent
Establishing customer intent is key to optimising the ROI of your marketing activities. Relying on demographics or sales data alone gives you a 2D picture of your customers' intentions. Combining these sources with location data provides a 3D overview that can help...
How To Incentivise Customers To Travel To Your Store
Taking steps to incentivise customers to travel to your stores makes good business sense. By encouraging customers to keep your store regardless of whether it's the most convenient option, you can maximise overall customer value. And, as customer retention costs five...
Analysing Commercial Property Performance With Big Data
Big Data can provide unrivalled insight into commercial property performance. This enables national and international brands to plan ahead and maximise potential profitability. How to gain commercial property performance insight with Big Data Here's an introduction to...
Location Analytics In 2017: What We Know So Far
Location analytics in 2017: what we know so far Location analytics is becoming an increasingly integral resource for companies across all industries, according to Dresner's authoritative new '2017 Location Intelligence Market Study Report'. The study looks at the...
3 Strategic Considerations From Your Location Intelligence
Location intelligence is a vital strategic tool that can help you make better business decisions based on actionable, real-world data. Find out how collating extensive data sets and using advanced location intelligence software to analyse trends quickly can give your...
The Cost Of A Bad Store Location
Investing in a bad store location can be a severe drain on company assets. However, finding the right location needn’t be as precarious as it once was. You can be confident that you are selecting the right place by utilising location intelligence software. This...
Location planning checklist for retailers
We don’t need to tell you that thorough location planning can make or break the success of your new outlet. There are so many variables to consider when selecting a site for a new retail outlet, and effectively collating and analysing all the data you need to make a...
The new age of customer profiling
Customer profiling has always been integral to commercial success. But, significant technological advances have offered up a wealth of new data, and intelligent algorithms have been developed that can automatically aggregate and present this marketing data for you to...
Carlo Ratti – Mr Internet of Things
The Italian architect Carlo Ratti really has embraced the Internet of Things(IOT) from a smart sofa, intelligent personalised office environments to the ‘Future Food District’. He has been included in Esquire Magazine’s Best and Brightest list, in Blueprint Magazine’s...
Location Intelligence – A More Dynamic View of Your Data
Companies today have numerous tools to build a better view and understanding of customer behavior: third party research and datasets, online analytics, loyalty cards and online activity logs. Yet despite receiving enormous amounts of information from their customers...
Use Location Intelligence to Enrich Your Customer Personas
Relevance is key to any marketing activity, no matter how compelling the content, if it’s not relevant to the recipient it’s pointless. For content marketing efforts, you need personas to ensure you deliver the most applicable and valuable content to your audience. A...