Newgrove Blog

There's no denying that for many retailers, store location is key. That said, our changing culture means that the store's physical location is only one factor and may not even be the most important geographic concern. This is why location analytics is now more...

The catchphrase ‘location, location, location’ might seem lacklustre, but break it down and it has a hidden insight: the need for multiplicity. Simply relying on a single piece of location data can be inadequate or even misleading. This is why location analytics,...

It’s never been so easy for customers to voice their opinions, preferences and concerns. In turn, businesses have never had such opportunity to learn from their customers. But all too often businesses fail to harness the full potential of this opportunity. The main...

The single customer view is the Holy Grail of marketing analysis, but to many in the industry it's been a quest for perfection that can never be reached. That said, with today's communications technology, it's never been closer. Trying to define the single customer...

Home may be where the heart is, but it's increasingly not where the data is. The days of categorising customers solely by their postcodes are over: today we have a wealth of data from almost every part of individuals’ lives in and out of their homes. The trick for...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is an obvious example of how to use location analytics. Yet it’s an approach far beyond physical stores. While retail locations are perhaps the most...

Data isn't just the numbers or facts apparent on the surface: it often has a hidden secret that many companies miss out on. That secret is location information. Whether it’s deliberate geotagging or simply tracking back through the IP address of an internet...

Big data isn’t just about how much information a company can gather, but how it uses that information in a customer-oriented way to boost company success. Even the largest firms can utilise location-based data. While McDonalds prides itself on the way a Big Mac is the...

In the current marketplace it's crucial for businesses to have a multi-channel marketing strategy that aims to communicate a consistent brand message. The success of this strategy depends mostly on being able to have a complete understanding of current and potential...

Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology it's still easy to make mistakes. Here are four of the best ways to make sure your individual targets are reached efficiently and effectively: Know your...

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be used to make marketing messages more relevant. This is achieved in many ways; understanding what the customer is searching for online, spotting what...

Most examples of location analytics are centred on large scales, such as customer activity across regions of a country, or more medium areas like neighborhoods in a city. However, the same technology and principles can be just as effective on a tiny scale, such as in...