Newgrove Blog

Most customer data tells you something useful, such as location, gender or income – all of which could signal a customer is a good target for marketing. But intent data gives you the most useful information of all: confirmation that somebody really is likely to buy...

At its simplest level, customer intelligence is the process of gathering more information about customers and their preferences and behaviours. Customer intelligence isn’t an academic exercise but a useful gathering of data that helps a business better serve their...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is an obvious example of how to use location analytics. Yet it’s an approach far beyond physical stores. While retail locations are perhaps the most...

How can location analytics help communication strategies? Businesses face an important challenge when it comes to designing an effective global communications strategy. Numerous factors must be taken into account such as: Content strategies Online and offline...

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and acquiring new business. The connected consumer expects consistent experiences no matter by what channel and promotional offers need to reflect this....

Discussions surrounding social media often emphasise its ability to reach a worldwide audience with a single click, but it also harnesses a much more localised power. Most social media services will channel some data about a user's location (even if it's an optional...

Location has always been a key consideration for retailers but with the changing habits and demands of today’s consumers’ many more elements need to be analysed for success. For established retailers, location has always been important with careful consideration of...

If you want to target a specific audience, it is useful to find out where they are. If your starting point is a particular area, it is useful to know its make-up. In whatever way you wish to set up an advertising campaign, location analytics can be a valuable ally. If...

Companies are increasingly turning to location analytics to boost their business profits - it is one of the biggest business strategy trends of recent years. Location analytics involves assessing data and discovering patterns and correlations that allow for business...

Location analytics is a viable way of getting a grasp on competitor performance, in both geographic and business sector terms. A company can use location analytics to bridge the gap between two main sources of information that are often available in respect to a rival...

Ensuring that as a business efforts are directed to the right target, it is useful to create a profile of the ideal customer, or a so-called customer persona. A company can do this based on its own customer data by working out lifestyle, demographics and buying habits...

Location analytics is one of the fastest growing fields in the business world. Companies are increasingly embracing this discipline to create ever more sophisticated and realistic business scenarios. It is difficult to make sense of disjointed raw data and this data...