Newgrove Blog

Big data isn’t just about how much information a company can gather, but how it uses that information in a customer-oriented way to boost company success. Even the largest firms can utilise location-based data. While McDonalds prides itself on the way a Big Mac is the...

In the current marketplace it's crucial for businesses to have a multi-channel marketing strategy that aims to communicate a consistent brand message. The success of this strategy depends mostly on being able to have a complete understanding of current and potential...

Even cold-hearted marketers understand the importance of the personal touch, but despite useful modern technology it's still easy to make mistakes. Here are four of the best ways to make sure your individual targets are reached efficiently and effectively: Know your...

‘Intent data’ describes any information that signals what a customer intends to do. Consequently, intent data can be used to make marketing messages more relevant. This is achieved in many ways; understanding what the customer is searching for online, spotting what...

Most examples of location analytics are centred on large scales, such as customer activity across regions of a country, or more medium areas like neighborhoods in a city. However, the same technology and principles can be just as effective on a tiny scale, such as in...

Most customer data tells you something useful, such as location, gender or income – all of which could signal a customer is a good target for marketing. But intent data gives you the most useful information of all: confirmation that somebody really is likely to buy...

At its simplest level, customer intelligence is the process of gathering more information about customers and their preferences and behaviours. Customer intelligence isn’t an academic exercise but a useful gathering of data that helps a business better serve their...

Finding a location for a coffee shop that has good footfall － consisting of people in a rush, with money to spare －is an obvious example of how to use location analytics. Yet it’s an approach far beyond physical stores. While retail locations are perhaps the most...

How can location analytics help communication strategies? Businesses face an important challenge when it comes to designing an effective global communications strategy. Numerous factors must be taken into account such as: Content strategies Online and offline...

Delivering the most relevant promotional offers to consumers is the constant challenge marketers face in retaining and acquiring new business. The connected consumer expects consistent experiences no matter by what channel and promotional offers need to reflect this....

Discussions surrounding social media often emphasise its ability to reach a worldwide audience with a single click, but it also harnesses a much more localised power. Most social media services will channel some data about a user's location (even if it's an optional...

Location has always been a key consideration for retailers but with the changing habits and demands of today’s consumers’ many more elements need to be analysed for success. For established retailers, location has always been important with careful consideration of...