Newgrove Blog

Sometimes referred to as market segmentation, customer segmentation is a method of analysing a client base and grouping customers into categories or segments which share particular attributes. Key differentials in segmentation include age, gender, education, location,...

'If you build it, they will come' is strategically speaking rather wishful thinking and has inevitably resulted in many underperforming, if not failing, businesses. It ignores the importance of location analysis, an integral part of any strategic retail expansion...

The success or failure of retail branches can come down to their knowledge (or lack of knowledge) of the local cultures of a particular area. Understanding the local demographics and particularities of the local ‘proto-type’ customer can go a long way towards...

Customers choose hotels that suit their needs best, even if this requires certain compromises. Some customers value location above everything else and are willing to pay that little bit extra; some put a greater emphasis on facilities offered by the hotel itself and...

Market segmentation - breaking down the pool of all (potential) customers into specific groups - has two key benefits. First of all, it leads to a better informed marketing focus on people who are more likely to become customers. Secondly, it highlights particular...

There are a number of reasons why a business may need to relocate. Business growth, changing products or shifting economies, amongst others, play a part in a business's decision to move. As a business weighs up the reasons to relocate, a primary concern has to be how...