Newgrove Blog
An Introduction to Market Segmentation
Market segmentation - breaking down the pool of all (potential) customers into specific groups - has two key benefits. First of all, it leads to a better informed marketing focus on people who are more likely to become customers. Secondly, it highlights particular...
Critical Items on The Business Relocation Checklist
There are a number of reasons why a business may need to relocate. Business growth, changing products or shifting economies, amongst others, play a part in a business's decision to move. As a business weighs up the reasons to relocate, a primary concern has to be how...