Newgrove Blog

Personalising banking with location intelligence

Personalising banking with location intelligence

It's no secret that location has become increasingly critical to the banking sector, as the old model of an identical branch in every town has become obsolete. Between January 2015 and August 2019, 3,312 UK branches were closed down by banks and building societies –...

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Find franchisees fast with location intelligence

Find franchisees fast with location intelligence

Location intelligence is the most effective tool you can use to find franchisees, keep them long-term, and help them grow.  Franchising is a great way to scale your business, offering distinct advantages for both you and your franchise partners. However, it also means...

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The rise and rise of location-based marketing

Location-based marketing hasn't just emerged as another option in the promotional toolkit, it's become a vital means of ensuring profitability for businesses.  Here, we'll look at key statistics that underline the reasons why this marketing technique is gaining such...

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3 ways to master geofencing

Geofencing is a key capability of location-based intelligence; one that offers you the chance to optimise profitability and enhance your data-gathering processes. By setting up digital ‘fences’ around locations important to your business – your own stores, your...

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